With 90% of Kharar parents actively using social media to research schools (Google 2024), staying updated on the latest social media trends for schools is no longer optional—it’s essential. Schools that leverage Instagram Reels, WhatsApp communities, and parent-focused content see 3X more inquiries than those relying on traditional marketing.
In this blog, we’ll break down the top social media trends for schools in Kharar, how to adapt them for your institution, and why riding the wave of these trends is critical to better visibility, higher engagement, and increased admissions.
This guide reveals:
✔ 6 must-follow social media trends for schools in Kharar
✔ Platform-specific content ideas (Instagram, Facebook, WhatsApp)
✔ Real examples from Mohali-Kharar schools
Why Schools in Kharar Should Embrace Social Media Marketing
As more families turn to online platforms for school research, presence on platforms like Instagram, Facebook, and YouTube has become essential—not optional.
Social media helps schools:
- Build trust with parents through transparency
- Showcase student life, events, and achievements
- Attract high-quality staff and collaborations
- Create a strong online presence in a competitive market
Top Social Media Trends for Schools in Kharar
1. Instagram Reels and Stories Dominate Engagement
Short-form video content continues to outperform static posts. Schools are now using Reels to highlight:
- Classroom activities
- Teacher introductions
- Morning assemblies
- Student creativity and achievements
Why It Works:
85% of Kharar parents watch school-related videos before deciding (Meta 2024).
Content Ideas:
✔ “A Day at Our School” (30-sec classroom/lab tours)
✔ Teacher/Student Takeovers (“Meet Our Science Teacher!”)
✔ Event Highlights (Annual Day, Sports Meet snippets
Pro Tip: Use trending sounds and hashtags to reach more local users in Kharar and Tricity.
2. Parent-Centric Facebook Campaigns
While students flock to Instagram, parents are highly active on Facebook. Facebook Ads targeted by location and age group can be used for:
- Admission announcements
- PTM reminders
- Open house invites
- Awards and recognition posts
Best for: Reaching Kharar/Mohali parents.
Ad Targeting Tips:
✔ Locations: Kharar, Baltana, Nayagaon
✔ Interests: “CBSE education,” “Parenting tips,” “Mohali schools”
Ad Creative Example:
“Is your child struggling with math? Our Kharar campus offers free demo classes!
3. Behind-the-Scenes Content Builds Emotional Connection
Schools that share BTS (Behind-the-Scenes) moments come across as more relatable. This includes:
- Teachers prepping for classes
- Students working on science models
- Festive celebrations
- Sports practice sessions
Real moments create real trust.
4. YouTube: The New Prospectus
Video content on YouTube serves as a virtual tour and reputation builder. Create:
- Campus walkthroughs
- Principal’s message
- Admission process explainer
- Alumni interviews
- Annual function recaps
Consistency on YouTube builds brand authority over time.
5. Interactive Stories and Polls Boost Engagement
Use Instagram Stories for:
- Polls (What’s your child’s favorite subject?)
- Quizzes (Test your GK!)
- Q&A sessions with faculty
- Countdowns to school events
These features make your content interactive, not just informative.
6. Showcasing Academic and Extracurricular Achievements
Parents want proof. Use carousels and video posts to showcase:
- Toppers and Olympiad winners
- Dance, music, and drama performances
- Debates and science fairs
- Sports achievements
Make sure to tag locations and use hashtags like #KhararSchools, #PunjabEducation, etc.
7. Theme-Based Content Calendars
Having a monthly social media theme keeps your strategy organized. Examples include:
- January: New Year Resolutions with Students
- March: Exam Tips & Motivation
- June: Summer Camp Highlights
- September: Teacher’s Day Tributes
Planning ahead = higher engagement + consistency
8. Celebrating Local Culture and Events
Celebrate Punjabi culture and regional events to connect emotionally with the local audience. Highlight:
- Lohri celebrations
- Baisakhi dance rehearsals
- Republic Day activities
- Regional language competitions
This shows your school’s deep connection with the community.
9. Highlighting Faculty Excellence
Give a face to your educators! Introduce faculty members through:
- Quick reels
- “Meet the Teacher” posts
- Educational tip series
It builds confidence among parents and positions your staff as experts.
10. Hashtag Campaigns for Community Involvement
Launch branded hashtags like #MySchoolKharar or #SmartKidsOfKharar to encourage user-generated content.
Invite parents and students to share their own experiences using the hashtag
11.User-Generated Content (UGC)
Build Trust via Real Stories:
✔ Parent Testimonials: Video clips praising school safety/teaching
✔ Student Art Features: “5th Grader’s Science Project Spotlight”
Example: DAV Kharar’s #MyDAVStory campaign increased inquiries by 40%.
Kharar-Success Story: How a Local School Grew 300 Followers in 1 Month
- Strategies Used:
- Daily Punjabi-language Reels (e.g., “10 Sec Science Experiments”)
- Parent WhatsApp group for fee/event updates
- “Teacher of the Week” Instagram features
- Result: 35+ new admissions via social referrals.
Mistakes to Avoid in School Social Media Marketing
- Posting without a content strategy
- Ignoring comment replies and DMs
- Using poor-quality photos and videos
- Not using local targeting in ads
- Over-promotional content with no emotional connection
- Inconsistent posting (3-5x/week ideal)
How We Helps Schools Win on Social Media
We specialize in B2B digital marketing with a strong focus on educational institutions in Punjab—including Kharar. Our tailored solutions include:
- Monthly Social Media Calendars
- Reels Production and Editing
- Event Coverage and Highlights
- Facebook + Instagram Ad Campaigns
- Story Templates and Highlight Icons
- Parental Outreach Strategy
- Student Testimonial Reels
We turn your school’s everyday moments into compelling digital content that gets seen and shared.
Conclusion: The Digital Bell Has Rung—Is Your School Ready?
The future of school marketing in Kharar lies in understanding social media trends and applying them with creativity and consistency. Schools that embrace digital now will enjoy a stronger reputation, higher inquiries, and better student retention in the years to come.
Let’s create a social media presence that truly reflects the values and vibrancy of your institution.
Need Social Media Support for Your School in Kharar?
Book a free strategy consultation with our school marketing experts at Lakhera Global Services today.
FAQs
Q1. Which social media platform is best for schools in Kharar?
Instagram and Facebook work best—Instagram for student-focused content, and Facebook for engaging with parents.
Q2. How often should schools post on social media?
Ideally, 3–4 times a week with a mix of photos, videos, stories, and reels for consistency and engagement.
Q3. Is it necessary to run paid ads for schools?
Yes. Paid ads, especially geo-targeted ones, help boost visibility and drive admissions in specific areas like Kharar.
Q4. What kind of content performs best?
Reels, student activities, event highlights, and testimonial videos perform better than plain text or static images.
Q5. Can Lakhera Global Services handle both creative and strategy?
Absolutely! From ideation to execution, we handle everything—content planning, design, editing, posting, and ad strategy.
